Acknowledgements

To the talented team at So in Flow, my friendship: your energy, expertise and coaching inspire me.

To Jonathan and Jenny at Capstone Publishing, my admiration: your laser-like feedback and insight transformed this book.

To Daniel Priestley, my thanks: your eye for a commercial idea is a gift.

To Elizabeth Kuhnke, Kerry Laundon, Claire Rushton and Helen Krag, my appreciation: without you this book may not have found such a good home.

To Professor Patricia Riddell, my gratitude: your expertise and generosity in reviewing the book through a scientific lens is valued.

To Robert Cialdini, Dan Ariely, Daniel Kahneman, Philip Zimbardo and Daniel H. Pink, my respect: your work inspires, fuels and thrills me.

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