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Creating Value by Creating Opportunity
In the world of modern business, the ability to create value for shareholders at a rate and level superior to the other guy is what ultimately allows you to stay in the competitive game, and that can only come from the ideas and creativity of people. Leaders should be paying far more attention to that very basic economic principle and to innovation in all parts of their businesses. Roger Martin and Tim Brown, as well as other thinkers, such as author and media theorist Steven Johnson and journalist, author and scientist Matt Ridley, appear to have it absolutely right when they talk about the ways in which we need to approach problems and think differently. All of them have suggested, in slightly different ...
