7
Leveraging the Maple Leaf
The brand called Canada is seriously underleveraged. If we do not make it an urgent priority to breathe new life into it, we will miss the opportunity to seize the business leadership baton from the hands of our shaken American and European cousins. We are all going to live in the future, whether we want to or not, and we can't afford to allow the future to happen by accident or be shaped by others to suit their own ambitions. We have to be deliberate, thoughtful and intentional. We need a strategic plan for the future of our national brand, but we must begin by first nurturing a new leadership mindset for the future and the leadership competencies that go along with it.
Luckily, we already have some outstanding thinkers ...
