O'Reilly logo

Storytelling in Design by Anna Dahlström

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Section 4 - Presenting telling & selling your work

Chapter 16: Storytelling in the workplace

Intro: How storytelling helped save the day

Towards the end of 2010 we’d moved into a new office with Dare and our experience planning team had just had a new addition as a maternity cover. This girl, or woman I should say, had amazing sketching skills. Her background was in product design and she was great at sketching up her thinking in ways that you could easily present to the client. At the same time I was working on a re-design of the Sony Ericsson’s home page in preparation of a new phone campaign, if I recall correctly. We’d had some initial feedback on the first version and in my view, what our client was asking for didn’t meet the need of the users or the business on a global as well a local market level. Inspired by Roz, I took too trying to sketch out my thinking. Exactly how I ended up with what I did I can’t recall, but somehow my scribbles, which were initially done for my own benefit to capture my thinking, turned into a comic style document with the home page content being illustrated as super heroes in various shapes and sizes. I used it to illustrate and the tell the story of why the original version we’d done were along the right lines and our Sony Ericsson team at Dare liked it so much that rather than talk the client through our feedback verbally, as we normally did, I ended up taking them through my comic style sketches and it got a great response. 

[INSERT EXAMPLE] ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required