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Storytelling for User Experience by Kevin Brooks, Whitney Quesenbery

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Chapter 16. Try Something New

And so we arrive here, at the last chapter. In this book, we’ve tried to make the case for stories as a good way to communicate. People are natural story listeners, so it’s an easy way to share information. Stories can include rich information about behavior, perspectives, and attitudes. They are an economical way to communicate contextual details. When people listen to stories, their minds are engaged in the process of painting in the details. This engagement sets the stage for persuasion or a call to action.

But it can still be hard to change your own ways of communicating, especially if you are part of a team. Habits and established templates are difficult to change. It can be hard work to get to the heart of a ...

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