Cover by Kevin Brooks, Whitney Quesenbery

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Chapter 11. Crafting a Story

So far in this book we’ve discussed why and when to tell stories in UX design. Now we are going to focus on how. No matter how short the story, careful construction is critical.

The idea for a story may arise spontaneously, offered to illustrate a point or answer a question. Or you may plan a story in advance as part of a report or presentation. However you discover the story and whenever you use it, your goal is always the same: You want the story to make a point. The work of crafting a story is aimed at ensuring that the story communicates what you intend and is not misunderstood.

Now it is time to ...

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