Cover by Kevin Brooks, Whitney Quesenbery

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Chapter 10. Sharing Stories (Managing Up and Across)

Until now, we have focused on collecting, selecting, and shaping stories. Now, let’s discuss how to use stories to communicate outside of the design team.

For many practitioners, explaining design ideas and the sources of those ideas to managers is difficult. We get enthusiastic about the specifics of the idea, drowning the audience in details before they comprehend the big picture. Or we struggle to make a connection between the idea and the real-world problem it solves. What we need is a way to engage their imagination, ...

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