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Storytelling for User Experience by Kevin Brooks, Whitney Quesenbery

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Chapter 7. Selecting Stories (as Part of Analysis)

Now that you’ve collected stories, you have to select those to develop for use in analysis. These stories serve a purpose and must be more than simply “great” anecdotes.

A performance storyteller may start from a story that “just feels right” and develop it over many years, letting it evolve in front of different audiences. In user experience, that process often happens as you (and your team members) go through all of the user research material to understand what you have learned.

As you select and develop your stories, you have to consider both your audience and your ...

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