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Storytelling for User Experience by Kevin Brooks, Whitney Quesenbery

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Chapter 4. The Ethics of Stories

We have already talked about the triangular relationship between story, storyteller, and audience. But there’s a second triangle.

This triangle is critical for user experience, where you use stories collected from real people. This triangle switches the relationships around. At the beginning of the process, you are the listeners, and your ethnographic informants, usability participants, or research interlocutors are the storytellers (see Figure 4-1).

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