Cover by Kevin Brooks, Whitney Quesenbery

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Chapter 2. How UX Stories Work

Some people think of telling a story as a form of broadcasting. Claude Shannon, sometimes called the “father of information theory,” looked at communication as a sort of transmission of a message from one place to another. From this perspective, a story would be something simply transferred from one person to another, like an exchange of goods or a signal on a wire, as shown in Figure 2-1.

This seems simple enough. You write a story, and then you tell it. You might consider your audience as you write the story, but telling the story is just broadcasting it. A lot of bad speakers seem to see it this ...

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