Cover by Kevin Brooks, Whitney Quesenbery

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Chapter 1. Why Stories?

We all tell stories. It’s one of the most natural ways to share information, and it’s as old as the human race. This book is about how to use a skill you already possess in a new way: in the field of user experience (UX) design.

As a part of user experience design, stories serve to ground your work in a real context. They let you show a design concept or a new product in action, or connect a new idea to the initial spark. But most importantly, they help you keep people at the center of your work. However you start a project, in the end it will be used by people. Stories are a way of connecting what you know about those people ...

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