GIVING THE LEAD CHARACTERS A VOICE
In most stories, readers get further insight into the characters through dialogue—what the characters actually say and how they say it. Are you aware that you can use dialogue in your proposal stories as well? In grant proposals, client quotes and testimonials serve as the dialogue.
Quotes are especially powerful because through them the proposal reviewer “hears” directly from your agency’s clients in their own words. Information is no longer being filtered through your voice as the writer, but instead comes straight from the heart and soul of the people who have been served by the agency. But keep in mind the adage: less is more. Use client quotes and testimonials sparingly. A single eloquent quote that ...
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