Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

WEB SITE CONTENT

Your agency’s Web site affords an amazing opportunity for potentially millions of people to learn about your agency. I think of a Web site as an electronic brochure. It should not only present information clearly and concisely and be easy to navigate but also tell your agency’s story. Web sites can do this through a vibrant marriage of words, photographs, and graphics, as found in an effective hard-copy brochure. A Web site may include client anecdotes, quotes, and testimonials. Some even include streaming video and sound. Although the technology and format may be new and changing, the basics remain the same. So once again, you can see that the skills developed as a grantwriter are transferable to drafting Web site content. ...