USING DATA AND STATISTICS EFFECTIVELY
In describing the problem or need, a judicious use of data and statistics can help strengthen your agency’s story by demonstrating the magnitude of the problem. Numbers, graphs, and charts can visually convey mounds of information and put a large exclamation point on the problem. I use the term “judicious” deliberately. Include data and statistics wisely, which usually means sparingly. Forcing the reader to swim through a sea of numbers does little, if anything, to bolster your agency’s case. You want to select data that are relevant, which means data that are both current and geographically appropriate.
What data to include in a proposal story is a very important consideration, as is substantiating ...
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