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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising by Cheryl A. Clarke

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PERSUASIVE TITLES AND HEADINGS: A FEW CAREFULLY CHOSEN WORDS

I recommend naming your agency’s programs and projects and using section headings in proposals. When thoughtfully crafted, program titles and section headings serve as additional “marketing copy” for your request and help “sell” your proposal to the potential grantmaker.
Example 9.1
Summary for a Blood Bank
Blood Centers of the Pacific (BCP) is a nonprofit community-based organization dedicated to providing a safe, adequate, and affordable supply of blood and blood components to patients throughout Northern California. BCP receives approximately 50% of all blood donations at on-site blood drives that are held almost daily throughout the region—and almost half of these blood ...

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