Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

SUMMARY

Some grant proposals seem to almost jump out of the pile of submissions and grab the reader from the very first word. Here’s a review of the main points covered in this chapter; they can help your agency’s proposals have the same captivating effect:

• Use a strong hook to grab and pull the reader into the story.

• Consider leading with an important fact, a key question, or a notable quote.

• Establish the credibility of your hero agency by describing prior accomplishments and achievements in the proposal’s introduction section (also known as the “history and mission” section).

• Remember that not every mission statement is ready for “prime time” publication in a proposal.

• Specifically define the population being served by your agency. ...