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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising by Cheryl A. Clarke

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APPLYING THE STORYTELLING METHOD

To write a strong needs or problem statement, grantwriters must be especially articulate, persuasive, and thorough without overstating the problem or being overly dramatic. As a journalism major, I learned the “who, what, when, where, why” method of writing a lead paragraph. This approach applies very well to the drafting of the problem or needs statement. A proposal will have successfully described the problem or need if it has answered the following questions:
Who are the people who have the need or problem?
Where do the people with the problem or need live?
When is the problem or need made evident?
Why does the problem or need occur?
What is the problem with the problem?
 
Storytelling for Grantseekers ...

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