HOW TO WRITE A COMPELLING EVALUATION SECTION
Far from being dull, the evaluation section—this epilogue-like portion of the proposal—can be as creatively written as the rest of the proposal. In one sense, an assessment can be viewed as a dialogue between the hero (the agency) and the main characters (its clients). The conversation concerns how well agency services are meeting expectations and addressing needs. The evaluation component of a proposal forecasts how frequently that dialogue will take place and under what conditions.
Examples 7.1, 7.2, and 7.3 are strong illustrations of what I mean.
Example 7.1
Evaluation for an Early Child Development Program
An annual evaluation of our program is conducted using (1) the Thelma Harms Environmental ...