THE KEY WORD IS FIT
A successful LOI demonstrates that the agency is a good fit with the funder’s current giving priorities. A persuasive LOI entices the funder to want to learn more. And the only way to obtain more information about the proposed project is to invite your agency to submit a full proposal.
To prepare a compelling LOI, you must present a fairly well-developed program idea. This is a topic I discuss in Chapter One. Although at this stage you don’t need to have every detail fleshed out, the more specific you can be, the more substantial your LOI will be, and the more likely you are to be invited to proceed to the next step. If your LOI is vague, general rather than specific, conceptual rather than concrete, it won’t be successful. ...
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