EFFICIENT RESEARCH: THE FOUR FILTERS PLUS ONE
At the time of the writing of this edition, there are close to one hundred thousand foundations in the United States, and that number is expected to grow steadily in the years ahead. There are also hundreds of thousands of corporations and businesses operating nationwide, many of which have grantmaking programs. In addition, there are countless government agencies (city, county, state, and federal) that make grants.
Given the sheer number of potential grantmakers, how does one efficiently and effectively research and identify the best possible prospects? Research can too often seem like the black hole of fundraising, a bottomless pit that development professionals fall into and can’t get out ...