Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

SUMMARY

Here’s a brief summary of the key points I covered in the chapter; they will help you present your story’s antagonist—that problem or need typically caused by complex societal forces. Your objective is to lead the reader up the story arc by building conflict and tension. You will succeed if you do the following:

• Understand that without a problem or unmet need, there’s no reason for your agency to exist or for the grantmaker to provide funding.

• Identify your agency’s niche in the community, while acknowledging the work being done by other nonprofit agencies.

Example 5.11

Describing the Need for Petaluma Bounty

Petaluma is a semi-rural city of 56,000 people located at the southern end of Sonoma County. Known for its riverfront ...