chapter TWELVE
Beyond Grants
Applying the Storytelling Method
Whether you’re a one-person development shop juggling several different fundraising balls or someone who is currently a full-time grantwriter but likely to expand beyond proposal writing at some point in your career, the skills you’ve learned in this book can be applied to communications beyond the grant proposal. Storytelling has universal application to all types of nonprofit (and for-profit, for that matter) communications. From brochures to banquet speeches, you can use storytelling to communicate your agency’s message more effectively. Let’s look at some of the more common communications tools used today in the nonprofit world.

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