CHAPTER 43

Pricing

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Figure 43.1 Storyboards by Bo Hampton. Billed out as seven panels.

Artists, like many other professionals, often undervalue their work and seldom know enough about rights and licensing. This is not a good situation, for two reasons: (1) You may deserve a better income if you know how to price your work; (2) you can keep yourself from getting in trouble by not accidentally using or selling art or trademarked characters that someone else owns.

There are five principal ways to charge for storyboarding.

1. By the panel

2. By the hour

3. By the day

4. By the week

5. By the job, flat rate

If you are charging by the panel, you need ...

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