Contents
Chapter 4 Story is Fuel: Generates Feeling!
Chapter 5 Motivation: Why Use Art to Make Change?
Narrative Arc (Story Ingredient 1): Being Caribou
Chapter 7 Story Ingredient 2—Originality
Mark Achbar, Big Picture Media Corporation, The Corporation
Chapter 8 Story Ingredient 3—Emotion
John Battsek, Passion Pictures, The Age of Stupid
Chapter 9 Story Ingredient 4—Immediacy
Elise Pearlstein, Participant Media, Food, Inc.
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