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Story Money Impact: Funding Media for Social Change by Tracey Friesen

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The Firestarter—Johanna Blakley, PhD, Media Impact Project

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Johanna is the managing director and director of research at the Norman Lear Center, a research and public policy institute at the University of Southern California’s Annenberg School. She is also co-Principal Investigator, with Marty Kaplan, on the Media Impact Project (MIP), a hub for collecting, developing, and sharing approaches for measuring the impact of media.

People have this sense that story is something incredibly magical … and that “capturing hearts and minds” is something that you can never really plan for. And I don’t think ...

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