Part III Storytelling case studies
The chapters in this part provide some longer case studies to show you how organisations have embraced the concept of storytelling and implemented it into their workplace. If you are a small business owner or CEO of a multinational, I am sure you will find these case studies valuable. I hope that documenting the process these organisations undertook, the lessons they learned along the way and the results they experienced will give you the courage and confidence to implement storytelling in your own company.
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