CHAPTER FIVE

Running the Trust Department

I went to Brooklyn Prep, a Jesuit high school in Brooklyn. The experience gives me the confidence to say that trust is the secular equivalent of faith. Both are precious. Both can be lost. Only one is easily found again, barring a miracle.

Faith can be restored with a flash of lightning or at the break of day. Bird song or the birth of a child will do it. Faith may take you—or retake you—by surprise, since it is a Divine franchise. But when trust goes, the door slams shut. Getting it open again is infernally difficult, especially in business.

This exit-only, one-way aspect of trust protects it and us from abuse. By design, trust is such a precious and powerful substance that it implodes the moment ...

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