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Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life, with a foreword by Martha Mendoza by Geoffrey Tumlin

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14TAKE THINGS OFF THE TABLE

JUST BECAUSE YOU CAN TALK ABOUT SOMETHING DOESN’T MEAN THAT YOU SHOULD

I stopped talking about politics 15 years ago, on the day I read my first research study about identity.

Identity is how people answer the question Who am I?, and their answers reveal their cherished, core beliefs. I’m an American. I’m a feminist. I’m a Cherokee. I’m a teacher. I’m a veteran. I’m a writer. I’m a hard worker. I’m a Democrat. I’m a Republican. I’m a family man. I’m a company man. I’m a lawyer. I’m a mother. The way we define ourselves—capturing our core and most cherished beliefs—is vitally important. It’s part of how we establish our sense of self, and it shapes the way that we communicate about the topics that matter most to us. ...

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