Type exists. It is a fundamental part of our lives. These simple facts are essential to understanding how to communicate more effectively.
Between type’s past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society’s moods and trends.
Training the eye to recognize type begins with familiar elements on the page. Looking at type from the basic shapes to the finest details is the first step toward understanding how type works.
Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right ...
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