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Stop Stealing Sheep & Find Out How Type Works, Third Edition by Erik Spiekermann

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Chapter 6. Types of type

FF Unit Slab Regular

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WHAT DO WE REMEMBER about people? Without the aid of sound and scent, we have to rely on the visual data: the color of their eyes and their hair; are they tall or small, slight or heavy; do they wear glasses, have a beard or crooked teeth?

Many of these features are obscured and thus unavailable for use in identification when somebody steps into your path from the direction of the sun. All you see is a featureless outline. The more clothes this somebody wears, the more the shape is obscured. The worst case is the one illustrated here: we asked John, Paul, George, and Rita to wear hats and jackets for ...

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