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Stop Stealing Sheep & Find Out How Type Works, Third Edition by Erik Spiekermann

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Chapter 4. Type with a purpose

FF Unit Regular Italic

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YOU KNOW WHAT IT’S LIKE. It’s late at night, your plane leaves at 6 AM, you’re still packing, and you just can’t decide what to put into that suitcase.

Picking typefaces for a design job is a very similar experience. There are certain typefaces you are familiar with. You know how they will behave under certain circumstances, and you know where they are. On the other hand, there are those fashionable types that you’ve always wanted to use, but you’re not quite sure if this job is the right one to experiment on. This is just like choosing which shoes to take on your trip – the comfortable ones ...

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