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Stop Stealing Sheep & Find Out How Type Works, Third Edition by Erik Spiekermann

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Chapter 2. What is type?

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EVER SINCE PEOPLE HAVE been writing things down, they have had to consider their audience before actually putting pen to paper: Letters would have to look different depending on whether they were to be read by many other people (in official documents or inscriptions), just one other person (in a letter), or only the writer (in a notebook or a diary). There would be less room for guesswork if letter shapes were made more formal as the diversity of the reader-ship expanded.

The official Roman alphabet, as displayed in this photograph of the Trajan Column in Rome, never went out of fashion.

Below: Many digital ...

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