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Stocks Under Rocks: How to Uncover Overlooked, Profitable Market Opportunities by Peter F. Ricchiuti

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10. More Than Meets the Eye

Often mundane-sounding companies are underestimated by Wall Street. The truth is, these operations can be pretty complex, have lots of variables, and produce substantial wealth for investors.

Sanderson Farms

Does a chicken have an immortal soul?

I admit I cringed when one of my students suggested as much to Mike Cockrell, the CFO of Sanderson Farms (SAFM) after our tour of the chicken processor’s plant in McComb, Mississippi. (I’m sure that God has a good sense of humor; Mike Cockrell runs the chicken company, Prince Fielder is a major league baseball player...Bernie Madoff “made-off” with all that money!)

It’s one of my favorite tours. To start with, the company hatches eggs in giant trays and sends the resulting ...

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