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Stocks Under Rocks: How to Uncover Overlooked, Profitable Market Opportunities by Peter F. Ricchiuti

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1. Hit ’Em Where They Ain’t

“Wee” Willie Keeler was so good at hitting a baseball that he was inducted into the Hall of Fame in 1939. At only 5 foot 4 inches tall and 140 pounds, he credited not brawn but his brains for his success on the diamond. He said his strategy was simple: “I hit ‘em where they ain’t!”

In his case, “they” referred to fielders. At Tulane University’s Burkenroad Reports, our student stock researchers are employing that same strategy, but the “they” we are avoiding are money managers and securities analysts.

I will grant you that some stocks are ignored for good reason. But it still amazes me how many solid and attractively priced stocks have almost nobody following them. Most people assume that companies “orphaned” by analysts ...

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