CHAPTER 5
LADY 2.0
In Silicon Valley, the ladies have balls and drive Porsches. They’ve been changing the world for a while. At least that’s what Deborah Perry Piscione found when she moved west in 2006. In that nexus of innovation, it wasn’t the weather or wealth that amazed her. It was the women.
Piscione was in her late thirties and had built a strong career in media and foreign relations on the East Coast. She’d labored in New York and D.C. and now, having just given birth to her third child, she sought to launch an online magazine for women. In Silicon Valley, she met one influential woman who, in a flip of dominoes, introduced her to another and another, until she found herself one night at Heidi Roizen’s Atherton home. Or, more specifically, ...
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