What about Political Slogans?
The word slogan comes from the Scottish Gaelic word sluagh-ghairm, pronounced “slogorm,” and means “battle cry.” How appropriate for politics!
As I state in my book Powerlines, there hasn't been a decent presidential campaign slogan since Ronald Reagan's campaigns in 1980 and 1984. John McCain's approach was a total disaster, with his team using over seven different slogans, which confused everyone and left the impression he was not an effective leader—hmm. . . .
It should not be that hard to create a powerful campaign slogan, and, as history shows, the right slogan can do a lot to help ensure a victory. Slogans work in one of two ways only: (1) they focus on a singular issue that Americans can rally around, or (2) ...
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