Chapter 3. Simplified QFD

What you will learn in this chapter is that what a customer really needs is often not truly understood during the design or change of a product, process, or service. A simplified QFD, if done carefully, will minimize issues arising from this lack of understanding.

QFD originally stood for quality function deployment. Year ago, when quality departments were generally much larger than now, quality engineers were 'deployed' to the customers to rigorously probe the customer's needs and then create a series of forms that transitioned those customer needs into a set of actions for the supplier to take. The simplified QFD attempts to accomplish the same task in a condensed manner.

What is presented here is a simplified version ...

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