About the Authors
Alan Anderson, PhD is a professor of economics and finance at numerous schools, including Fordham University and New York University. Outside of the academic environment he has many years of experience working as an economist, risk manager, and fixed income analyst. Alan received his PhD in economics from Fordham University, and an M.S. in financial engineering from Polytechnic University. He is the author of Business Statistics For Dummies (Wiley, 2013).
David Semmelroth has spent the last two decades working with data and training people to work with data. He has helped develop increasingly sophisticated techniques to collect, manage, and use data to drive business results. His industry experience includes working with a variety of financial services companies, from insurance to retail banking. More recently he’s been doing consulting work related to customer databases and database marketing. He also spent several years in the travel and entertainment industry. David earned both his B.A. and M.S. degrees in mathematics from the University of Michigan and has taught a variety of courses in statistics and mathematics at the college level. He is the author of Data Driven Marketing For Dummies (Wiley, 2014).
Authors’ Acknowledgments
The authors would like to thank their editors and everybody else at Wiley who helped make this book happen.
Publisher’s Acknowledgments
Acquisitions Editor: Lindsay Lefevere
Editor: Corbin Collins
Technical Editor: Karen R. Hum, PhD ...
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