2 Supplements to the Book
These are as follows:
1. The chapters pertaining to the five sets of CRM models will contain sample datasets to explain the working of the models described. These chapters will contain the SAS codes and SAS outputs for the sample datasets at the end of the respective chapters, and the sample datasets used (in Excel format) will be uploaded to the book's companion website located at www.wiley.com/go/customer_relationship.
2. Downloadable PowerPoint presentations are available for all chapters via the text's website.
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