O'Reilly logo

Statistical Methods in Customer Relationship Management by J. Andrew Petersen, V. Kumar

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5.6 Balancing acquisition and retention – SAS output

img

img

img

img

Notes

1. A random guess model would do the following. First, it would determine which bucket acquire or not acquire has more customers in it. In this case 338 customers adopted versus 162 who did not. Then it would predict that all customers would adopt and it would be accurate 67.6% of the time (338/500).

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required