Appendix A

Maximum Likelihood Estimation

(Source: Franses and Paap [1])

In the estimation of maximum likelihood, the likelihood function is defined as

(A.1) equation

where img is the joint density distribution for the observed variables img given img, and img summarizes the model parameters img to img. The logarithmic likelihood function is

(A.2) equation

Since it is not possible to find an analytical solution for the value of img that maximizes the log-likelihood function, the maximization has to be done using a numerical optimization algorithm. Here, Franses and Paap [1] prefer the Newton–Raphson method, which introduces the gradient ...

Get Statistical Methods in Customer Relationship Management now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.