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StartupPro: How to set up and grow a tech business by Martin Zwilling

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Building your startup brand

As a technical entrepreneur, it's never too early to start selling yourself and your idea. I hear lots of excuses from startup founders, like I'm too busy, concern over intellectual property security, can't afford an agency, and it's too early. The result is they get no feedback, no credibility, no visibility, and no investors until months later than they expect.

I'm definitely not lobbying here for promising things you can't deliver, or hiring a publicist before your first programmer. I'm talking about doing some real networking to test your elevator pitch, and get to know some potential investors before you ask them for money. How about talking to some real customers to see if they are as excited about your idea as ...

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