O'Reilly logo

StartupPro: How to set up and grow a tech business by Martin Zwilling

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

How to begin using social media in your technical business

When my friend's small business was struggling a while back, I suggested he add some social media initiatives, and his answer was that he was too busy. His business has since closed, but his mindset is still out there. According to a study (http://www.ad-ology.com/smallbizrpt.cfm) of 1700 CEOs a couple of years ago, only 60 percent of companies today use social media for marketing, and only 12 percent of those feel that they are using it effectively.

What's the problem? It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. Dell (http://readwrite.com/2009/06/12/social_media_roi_dells_3m_on_twitter_and_four_bett ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required