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StartupPro: How to set up and grow a tech business by Martin Zwilling

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Chapter 6. After the Funding, How Do You Survive the Execution Risks?

Once you have validated the concept and solidified the funding, it's all about the execution. Every new technical startup is fraught with risks, but that's what makes it exciting and makes the opportunity large. Yet, every entrepreneur needs to understand that there are smart risks that everyone should take and stupid risks that should be avoided at all costs.

In the context of startups, I would define new technology as the making, modification, and usage of new hardware, software, systems, and methods of organization in order to solve a customer's problem. Launching any new technology is risky—it might not work exactly as you envisioned. There might be quality problems or unintended ...

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