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StartupPro: How to set up and grow a tech business by Martin Zwilling

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Creating a good business plan

Every investor I know is frustrated with the poor quality of the business plans they get. This is sad, as "how to write a business plan" is a frequent topic found in every business journal, and it is a common title in the business section of every book store. Too many technical entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Believe me, an idea sketched on a napkin is not a good business plan, unless you are pitching to your rich uncle.

What is the definition of a good business plan? In simple terms, it is a document that describes all the why, what, when, where, and how of your business for you, your cohorts, and potential investors. Forcing ...

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