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StartupPro: How to set up and grow a tech business by Martin Zwilling

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Chapter 2. Does Your Dream Idea Have the Potential to be a Business?

Now that you understand the mindset and best attributes of a technical entrepreneur, you need to look just as hard at the attributes of your technical product or service before you assume it's a great entrepreneurial opportunity. In other words, just because you love it and can build it, that doesn't mean that everyone will love it and buy it.

It's better to take a hard look at the idea before you have spent your life savings (and the hard-earned money of others), rather than later. These "reality checks" may seem like common sense, and they are, but I've seen too many technical entrepreneurs suffer the painful consequences of following their passion and ignoring reality.

Of course, ...

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