Chapter 3Going for Broke
How to turn down money and keep your company (and your soul)
When it comes to money, there's often a mismatch between perception and reality—and then there are different spheres of reality.
While the $50,000 line of credit that I took to start Zendesk was a sizable personal liability for me, it wasn't a sizable amount of money to build a company. It covered some of the hardware and the costs associated with running the service, as well as the ads. We were very frugal, and we were earning modest revenue right after launch, but what we were bringing in wasn't keeping pace with what was going out. There was Morten's token salary and the paychecks we had to give to the freelancers who were now helping us build and maintain ...
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