A Few More ThoughtsIt's all about relationships
Most of this book is the story of how we founded Zendesk—how we got the idea and built it into a company; how we upended our lives and achieved our dream. It's our story.
But our story is such a small part of the story of Zendesk. The story of any startup is actually the story of its customers. It's about real-life relationships with people who bought what the company was selling. Sure, there is also the colorful story of the founders and the team, and the sometimes surprising story of building the product and shipping it, but none of those stories would mean anything without the customers. Companies are like Tinkerbell in this way; they need the support and belief of others just to exist. Zendesk ...
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