Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Index

A

1. acquiring customers
2. AdWords
3. Aghassipour, Alexander
   1. and Charles River Ventures (CRV)
   2. as chief product officer
   3. epilogue
   4. financial struggles
   5. and the inception of Zendesk
   6. loft office
   7. moving to San Francisco
   8. and the price increase
4. Airbnb
5. Amazon.com
6. angel investors
7. anxiety, curbing
8. Araneum
9. Arrington, Michael
10. asking friends for money

B

1. Barney agreements
2. Basecamp. See 37signals
3. Benchmark
4. Benioff, Marc
5. Bezos, Jeff
6. Black, Alan
7. boring ideas
8. Box
9. Buddha Machine

C

1. Calacanis, Jason
2. Caput
3. CBA. See Community Benefits Agreement (CBA)
4. CEO role
   1. building the right management team
   2. growing into
5. Charles River Ventures (CRV)
6. chief product officer. See also Aghassipour, Alexander
7. chief technology officer. See also Primdahl, Morten
8. cloud computing ...