Startup Strategy Humor

Startup Strategy Humor

by Dr. Rajesh K Pillania
Released September 2018
Publisher(s): Business Expert Press
ISBN: 9781948976817

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Book description

The purpose of this book is to make it simple and easy to understand startups—with an element of fun thrown in.

Globally, “startups” are in vogue these days. In India too, the trend is catching up and the government is also encouraging startups. Though there is a growing interest in the subject and the number of startups is increasing, there is also a huge mortality rate of startups. Though interest in startups is increasing in India and many people want to go for startups, they stay away from startups for a number of reasons including the complexities involved and the concerns about possible failure.

The purpose of this book is to make it simple and easy to understand startups—with an element of fun thrown in. This book explains 30 concepts related to startups in an innovative way. The author sincerely hopes to bring down the concepts of startups from ivory tower and to demystify and democratize startups for the masses.

Table of contents

  1. Praise for the Book
  2. Preface
  3. Acknowledgments
  4. Introduction
  5. The Plot and the Characters
  6. Chapter 1 Why Startups?: A Car and Dogs
  7. Chapter 2 What Startup?: From Changing the World to Changing Oneself!
  8. Chapter 3 Entrepreneurial Spirit: The Hilarious Case of Ranchodas!
  9. Chapter 4 Passion—The Nectar of Startups: The Case of Wrestler Mahavir Singh Phogat!
  10. Chapter 5 Startup Team: Lessons from Aamir Khan in Lagaan
  11. Chapter 6 Resilience: Learning from the Hindi Movie Guru!
  12. Chapter 7 Ideation with Innovation: An Incorrigible Drunkard and a Newspaper Advertisement
  13. Chapter 8 Medici Effect: Mixing Yoga and Omelet-MakingSessions!
  14. Chapter 9 Opportunity Sensing and Leveraging: Angry White Men and the Rise of Donald Trump!
  15. Chapter 10 Business Model: Learning from a Campus Love Story
  16. Chapter 11 Niche Focus & Domain Knowledge for Entry Strategy: Special 26
  17. Chapter 12 Which Product and Market to Go For: Learning from a Love Story
  18. Chapter 13 Vanity Metrics: Beware of Nondrinker Drivers!
  19. Chapter 14 Role of Assumptions: Flawed Interpretation of Environment: “They think I am God!”
  20. Chapter 15 Balance between Analysis and Action: Calculating Laughing Points in a Movie for Marriage!
  21. Chapter 16 Strategy: Chak De India
  22. Chapter 17 Strategic Thinking: The Fine Art of Balancing: Learning Driving without Sitting in the Driver’s Seat!
  23. Chapter 18 Organizational Culture: Culture Eats Strategy forBreakfast—Drucker
  24. Chapter 19 Marketing Strategy: Success of “Brand Modi” in Parliament Elections 2014
  25. Chapter 20 Social Media per se Is Not Marketing Strategy: Please Update My Facebook Status as “DEAD!”
  26. Chapter 21 Pitch!: Rang De Basanti Screen Test
  27. Chapter 22 Financial Strategy: Two and a Half Men
  28. Chapter 23 Crowd Sourcing: The Rise of AAP and Arvind Kejriwal
  29. Chapter 24 Staying Focused: The Interesting Case of AAP!
  30. Chapter 25 Implementation Challenges: The Days after Honeymoon
  31. Chapter 26 Pivot: The Curious Case of Tendulkar and Kumble
  32. Chapter 27 Beware of Startup Myths: Running away with the Passbook Vending Machine instead of the ATM!
  33. Chapter 28 Hedging the Risk: Take a Bus Home after Getting Drunk!
  34. Chapter 29 Social Entrepreneurship: The Case of Anna Hazare
  35. Chapter 30 Entrepreneurial Ecosystem: The Medici Family of Florence and European Renaissance
  36. Epilogue
  37. Annexure I : Startup Workbook
  38. Annexure II: Select Free Resources for More on Startups
  39. References
  40. About the Author

Product information

  • Title: Startup Strategy Humor
  • Author(s): Dr. Rajesh K Pillania
  • Release date: September 2018
  • Publisher(s): Business Expert Press
  • ISBN: 9781948976817